Research on Social Network Structure and Public Opinions Dissemination of Micro-blog Based on Complex Network Analysis

Micro-blog has become very popular way to transmit and exchange information in network. In order to explore network public opinions dissemination mechanism of Micro-blog, this paper discusses characteristics of the Micro-blog social network structure and influence they made on information transmitting and sharing in Microblog through complex network analysis combined with data obtained from Sina Micro-blog. This paper presents a mechanism building the Micro-blog social network model, and discusses the scale-free property, small-world effect and centrality property of Micro-blog network through complex network analysis. At last, this paper discusses the public opinions dissemination mechanism in Micro-blog social network with a network event case.